Cookie Policy
Last updated: February 2026
Cookies are small files stored on your device. We use a small number of them to keep the site working, understand which guides are useful, and — with your consent — to show advertising.
Which cookies does FlatFeetRunning use?
| Category | Purpose | Consent required |
|---|---|---|
| Strictly necessary | Security, load balancing, storing your cookie choice | No |
| Analytics | Aggregated page views and traffic sources | Yes (EEA/UK/CH) |
| Advertising | Ad delivery, frequency capping, ad measurement and personalisation | Yes (EEA/UK/CH) |
How does Google Consent Mode work here?
Before you make a choice, advertising and analytics storage are set to denied by default. If you accept, that signal is updated to granted; if you decline, our partners may still serve limited, non-personalised ads that do not rely on cookies or identifiers.
Which third parties can set cookies?
- Google AdSense / Google Ad Manager — ad serving and measurement.
- Microsoft Advertising (Bing) — ad serving and conversion measurement.
- Analytics providers — aggregated audience measurement.
- Affiliate networks — attributing a purchase to a referral from our links.
How do you change or delete your cookie choices?
Use the Cookie settings link in the footer to change your choice at any time. You can also block or delete cookies in your browser settings, though some parts of the site may then behave differently. More detail on how we handle personal data is in our Privacy Policy.
Cookie questions, answered
Which cookies does FlatFeetRunning use?
Three categories: strictly necessary cookies for security, load balancing, and storing your cookie choice, which need no consent; analytics cookies for aggregated page views and traffic sources; and advertising cookies for ad delivery, frequency capping, measurement, and personalisation. Analytics and advertising require consent in the EEA, UK, and Switzerland.
How does Google Consent Mode work here?
Before you make a choice, advertising and analytics storage are set to denied by default. If you accept, that signal is updated to granted; if you decline, our partners may still serve limited, non-personalised ads that do not rely on cookies or identifiers.
Which third parties can set cookies?
Google AdSense and Google Ad Manager for ad serving and measurement, Microsoft Advertising for ad serving and conversion measurement, analytics providers for aggregated audience measurement, and affiliate networks for attributing a purchase to a referral from our links.
How do you change or delete your cookie choices?
Use the Cookie settings link in the footer to change your choice at any time. You can also block or delete cookies in your browser settings, though some parts of the site may then behave differently.
Do you need to accept cookies to read the site?
No. Declining non-essential cookies does not restrict any article. Only strictly necessary cookies are set, and you still see the full site.
How long do these cookies last?
Strictly necessary cookies, including your consent choice, persist for up to 12 months. Analytics and advertising cookies are set by their providers and typically expire between a few days and 24 months.
See also our Privacy Policy, the Affiliate & Advertising Disclosure, and the Terms of Use.